IC magazine.

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Reimagining an established print magazine as a digital-first publication.

Editorial, print, design and digital


The challenge

IC Magazine has become a trusted source of news and opinion for the Internal Communications market. We wanted to push the platform further and use it as a showpiece for what a digital magazine can do.

What we did

We reimagined IC Magazine as a digital-first publication. Using the Instant Magazine platform, we put together a beautiful, flowing magazine that’s engaging for readers. The large, photo-heavy layouts give the magazine a premium look that mirrors the high quality of the content.

Digital magazine edition

Digital magazine edition

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The Science of Learning feature section

The Science of Learning feature section


The outcome

The new, digital version of IC Magazine was featured by Instant Magazine as a stand-out example of the platform – describing the magazine as: 

““masterfully laid out”.


Other work.