Akzo Nobel.

 
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Making diversity and inclusion mean more than just words.

Strategy

 

The challenge

AkzoNobel commissioned trusted IC partner Headlines to deliver change communication support to help embed diversity & inclusion (D&I).

What we did

The Headlines team masterminded and executed the D&I comms plan across the business, designed the global D&I visual identity, created an animation to launch the campaign and raised awareness, using tool kits for managers and a phased messaging programme covering strategic and country-based D&I initiatives. Such was the success, that Headlines was further commissioned to provide strategic input and support for the next phase.

 
 
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The outcome

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increase in awareness of D&I

 

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managers have been trained using the materials created

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of line managers have attended an awareness training course

 

 
 
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Other work.