We are a communications and design agency based in Milton Keynes. Creating original and innovative content across print and digital for brands such as Amazon, Currys PC World, Nike, and Shell.
Oxford University Press
(New York office, USA)
Attention-grabbing ident video to attract new subscribers
Animation, design.
The challenge
The Oxford University Press (OUP) wanted to promote its online journal called ‘Synthetic Biology’ on Facebook but needed a short ident to encourage visitors to click and learn more about the journal.
What we did
The client already had the logo for the journal, so we came up with creative treatments to animate the logo in an interesting way that grabs attention as well as providing information on the kind of content featured in the journal.
Storyboard of the animation.
The outcome
Our chosen creative treatment featured the logo being built line-by-line as each of the benefits is displayed on screen next to the logo, before it deconstructs again and the words ‘Synthetic Biology’ fade back in.
This device of exploding the logo inward and then outward made the ident eye-catching and more likely to be noticed by those casually browsing the OUP pages on Facebook.
Other work.
