Creativity at Headlines - The Internal Communications Agency, MK, UK

We create brands, build marketing campaigns and design pages – using creative and innovative thinking to raise awareness, share knowledge, engage and excite.

Our Creative Services team go further than conventional design, working closely with you to guide and support your strategic plans visually, bringing your messages to life with cohesion across a variety of media.

Security awareness campaign

An issue common to many companies – how can we remind our employees to be more security-conscious at work? We produced a set of nine bold posters, each highlighting a different security issue. Strong, white graphics illustrate the topics, with vibrant colours and simple wording reinforcing the messages.

Meet the Team

Expert Support

Headlines is a full service corporate communications agency.

We have 33 employees who provide expert support for internal communications, from strategic consultancy to delivery, via our in-house teams of journalists, designers, producers, directors and consultants.

The One launch

A launch campaign was devised to create a buzz around the first edition of The One – a newspaper that goes to 290,000 Tesco employees in the UK and Ireland. With a catchline that asked ‘Are YOU the one?’ (who could win £500), more unusual items were produced – such as mirror vinyls, ceiling banners and vinyl footprints, which made best use of limited space and gained maximum engagement with unexpected placement, alongside posters and postcards.

World Views book

To recognise its global success, Tesco commissioned a stylish ‘coffee table’ book, depicting views from Tesco stores in various locations around the world. The book also has a narrative describing the company’s operations in 14 markets across the globe, employing a total of 500,000 people in a network of more than 5,000 stores.

Integrated materials

Headlines has worked closely with this company, specialising in projects and programmes to help develop its brand across a wide range of materials. Items include exhibition panels, a corporate calendar, a chrome presentation pack containing CITI-branded business cards, a corporate folder with information cards and various adverts.

Good Together campaign

Good Together is Whitbread's corporate responsibility programme. To launch Good Together, a suite of communications materials was produced to inform, interest and engage employees. This included a family of ‘green’ characters, pledge-trees for Whitbread restaurants and Costa stores with leaf-shaped notes for team members to record their pledges and a four-page newsletter. A specially-designed flipbook training presenter was used as a framework for workshops.

CREATIVE

PUBLICATIONS

FILM

DIGITAL

CONSULTANCY

ADVERTISING

EVENTS

HR identity and collateral

A vibrant and fun identity was developed for NorthgateArinso’s internal HR function – bringing to life the theme ‘One Company, One World, One Vision’. The collateral needed to be innovative in order to engage a diverse workforce in 35 countries. To make everyone feel part of the company, a set of characters was created to communicate key internal HR messages. Items produced to date include an interactive e-learning PDF, an employee survey communications campaign consisting of a poster, email header and fun deskdrop, plus a US benefits poster.

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