We are a communications and design agency based in Milton Keynes. Creating original and innovative content across print and digital for brands such as Amazon, Currys PC World, Nike, and Shell.
Akzo Nobel.
Making diversity and inclusion mean more than just words.
Strategy
The challenge
AkzoNobel commissioned trusted IC partner Headlines to deliver change communication support to help embed diversity & inclusion (D&I).
What we did
The Headlines team masterminded and executed the D&I comms plan across the business, designed the global D&I visual identity, created an animation to launch the campaign and raised awareness, using tool kits for managers and a phased messaging programme covering strategic and country-based D&I initiatives. Such was the success, that Headlines was further commissioned to provide strategic input and support for the next phase.
Visual identity, animation, tool kits and strategic direction.
The outcome
35%
increase in awareness of D&I
350
managers have been trained using the materials created
60%
of line managers have attended an awareness training course
Other work.
